AT THE FOREFRONT OF LENS TECH. Wiley X Eyewear has launched DuraLogic™ Digital Prescription Technology Lenses. What sets these lenses apart is their ability to provide crisper, clearer optics, superior light separation, an increased visual zone, enhanced color contrast and texture, and better depth perception. By using true digitally fabricated manufacturing technology with unique customizations and an awareness of individual differences in Rx and fit ergonomics, these lenses are sure to provide a sharper, more distinct, richer visual experience. GET IT NOW: WILEY X EYEWEAR, 800.776.7842, WILEYX.COM
PARTNER AND PROSPER. INTERCAST EUROPE and Julbo continue to build their partnership with ongoing product  development that merges NXT® lens technology with Julbo’s sports performance sunwear. The two companies have joined forces to produce the Falcon NXT lens, which provides everyday sunwear wearers with the same technology that sports enthusiasts seek, maintaining the same standards in technology and performance. Thanks to the collaboration between these companies, expect to find more products like Falcon to hit the market in the near future. GET IT NOW: NXT SUNLENSES, 877.MY.SUN.LENS, NXT-VISION.COM
SHADES IN PARADISE. Margaritaville man Jimmy Buffet has partnered with Orange 21 to produce eyewear for his famous brand. Launching in key retailers this summer, this will be a new addition to other Margaritaville tropical escape lifestyle products including food, drinks, and party/tailgate essentials. Sunglasses are the next obvious must-have for anyone planning to soak up the sun and party. Look for this sunwear line to be a featured player at Margaritaville and with Buffet on his 2010 “Under the Big Top Tour.” FOR MORE INFO: ORANGE 21 INC, 760.444.9789
SPACE IS THE PLACE. NASA’s Jet Propulsion Laboratory and Eagle Eyes Optics were inducted into the Space Technology Hall of Fame (STHOF) for its radiation-filtering technology used to protect human eyes from one of the sun’s many dangers: solar radiation. The STHOF, created in 1988 by the Space Foundation, honors outstanding technologies developed not only for space but also for the improvement of life here on Earth. Eagle Eyes was recognized in a ceremony at the 26th National Space Technology Hall of Fame® Symposium in Colorado on April 15. FOR MORE INFO: EAGLE EYES OPTICS, 800.675.8424, EAGLEEYES.COM
SHINE ALL OVER THE WORLD. Carrera’s new ad campaign “Shine On” will be hitting the U.S. consumer market for the first time in over a decade. The brand, which actually means “race” in Spanish, will be popping up in issues of Interview, Glamour, Details, and GQ. The campaign will also extend beyond magazines to outdoor billboard campaigns in the world’s most fashionable and trendy cities: New York, Miami, Los Angeles, Barcelona, Paris, and Milan. Carrera can also be explored on the brand’s new site: carreraworld.com, and on social media sites like Facebook, MySpace, Twitter, and Flickr. FOR MORE INFO: SAFILO USA, 800.631.1188, SAFILO.COM
FROM NEW YORK TO LONDON. Sunglass Hut has magnified its presence in New York and London by opening two new flagship stores in these cutting-edge “gateway cities.” The New York flagship store is located on Fifth Avenue with 6,000 square feet of retail space on two floors including a VIP mezzanine level. Full-length mirrors allow customers to try sunglasses on to complete their total look. A Sunglass Hut SocialSun station, the retailer’s proprietary interactive retail concept, is also sure to be a major draw. The gala opening in New York on April 28 was attended by a host of celebrities. FOR MORE INFO: SUNGLASS HUT, 800.SUN.GLAS, SUNGLASSHUT.COM
WIN BIG WITH SEXY STYLE. This May, keep your eyes peeled for Jee Vice in the upcoming Sex and the City sequel. The shades will be worn by all four SATC ladies throughout the film. Jee Vice will also be participating in promos leading up the highly anticipated film. There’s a Mercedes-Benz Facebook sweepstakes which includes prize packages for winners and runner-ups with Jee Vice frames from the movie as well as other styles. Participants simply need to log onto Facebook May 1 to 28, look for the Sex and the City 2 RoadCouture fan page, and find a tab for the RoadCouture application. Mercedes-Benz will have a tab on its fan page linking to the SATC page as well. FOR MORE INFO: JEE VICE, 949.542.4841, JEEVICE.COM
FANCIFUL SUNWEAR FOR A GOOD CAUSE. The proceeds of two new Vera Bradley sunglasses will be donated to the Vera Bradley Foundation for Breast Cancer. Victoria is a handmade acetate frame with an oval wrap eyeshape. This design has a black-and-blue color scheme and a gunmetal trim. The second frame, Beverly, is a full-metal square style. Beverly features Vera Bradley soft nosepads for comfort and a black satin finish. Both frames include the Vera Bradley Breast Cancer design on the inside temples, CR-39® UV lenses, and a fanciful flower design. GET IT NOW: THE MCGEE GROUP, 800.966.2020, MCGEEGROUP.COM
SMOOTHER, SLEEKER, AND STREAMLINED. REM Eyewear has launched its redesigned Web site, a faster resource for information on REM’s prestigious license brands and house brands. Users will now have easier access (just three clicks away) to the newest collections from Converse, Lucky Brand, and Jones New York, as well as house brands like Indie, Lipstick, and Pop Corn. The site also provides a direct link to REM’s luxury division basecurveeyewear.com which carries the John Varvatos Collection. The Web site, designed in a clean, light color palette with simplified sidebar navigation, will be a breath of fresh air for visitors. FOR MORE INFO: REM EYEWEAR, 800.423.3023, REMEYEWEAR.COM
INTERNATIONAL LUXURY AT ITS FINEST. Charmant Group and luxe Italian fashion brand Trussardi have signed an agreement for Charmant to produce and distribute Trussardi ophthalmic frames and sunglasses for Spring/Summer 2011. Trussardi is constantly reinventing its image with 100 years of experience in high-end clothing and accessories market. Like Charmant, Trussardi also puts a premium on constant innovation. Charmant will be distributing eyewear for Trussardi’s main line, Tru Trussardi, and its more high-end line Trussardi 1911. FOR MORE INFO: CHARMANT USA, A DIVISION OF CHARMANT INC, 800.272.2042, CHARMANT-USA.COM
 RACING INTO SPRING. Colombian racecar driver Gustavo Yacamán, a contender for this year’s Firestone Indy Lights championship, will be wearing Petrol’s polarized driving sunglasses throughout the racing season. Petrol sunglasses are up-to-date in both fashion and technology, matching superior lens quality with some of the hottest sunwear styles today. Yacamán gravitated toward Petrol’s Valencia and Carburetor styles. “I’m sure all the guys on my team are going to want them as well!” he said. FOR MORE INFO: PETROL EYEWEAR, 888.784.3050, PETROLEYEWEAR.COM
NAVIGATE THIS. L’Amy America has re-launched its Web site with a new business-to-business online ordering capability. Customers can now log onto lamyamerica.com to place orders. The revamped site has simplified online ordering, making it quick and easy for customers to set up a folder of favorites and drag and drop desired products into their shopping cart. The site also offers a secure checkout, with safe and easy online bill pay, and the ability to review statements and get order statuses. Not only can customers shop L’Amy with greater ease, but they can also obtain brand info, press clips, and flip through its informative online portfolio. FOR MORE INFO: L’AMY AMERICA, 800.USA.LAMY, LAMYAMERICA.COM
|
