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Issue Date: Sunglasses MayJune 2010


VINTAGE NEVER GOES OUT OF STYLE


A Look at Seraphin

Ana Montoya
Paris—a city with Old World glamour and charm that’s also remarkably modern and cosmopolitan… It is here that designer David Spencer was inspired to create Seraphin, a sunwear collection that captures the spirit of this world-famous city. In French, the word seraphin means “fiery one,” and it’s no surprise why the fleur-de-lis icon was chosen to represent Old World French royalty. The distinct aesthetic of the Seraphin line lies in its timeless fashion that evokes a time and place passionately influenced by romance and sophistication. Seraphin exemplifies affordable luxury with classic, retro models that utilize new materials to offer sunglasses that are curiously familiar yet intriguingly different. This is precisely why this neo-classical collection has long-lasting appeal for consumers who see their sunwear purchase as an investment.
 



ELEGANT SIMPLICITY
With 17 sunglass styles in the collection, each frame adds an element of classic sophistication while the use of handcrafted acetates and premium metals infuses the line with a dose of modernism. Made in Japan, Seraphin uses fine Italian zyl and metals to impress discerning consumers with its supreme attention to detail to reinforce its timeless look and feel.


Glenhurst
 

Garfield
 

Nicollet
All Seraphin sunglasses are polarized and feature an anti-reflective lens treatment to eliminate glare. Other striking design elements include the use of titanium, laser engraving, crystal accents, and precise, durable double hinges.

QUINTESSENTIAL VINTAGE LOOKS
Bold yet wearable, Seraphin focuses on intriguing colors, simple shapes, and top-of-the line materials. Glenhurst, for example, showcases the swagger of a 1960s’ European tycoon. This cool, sleek men’s frame emits the vibe of refined power. Available in black and dark tortoise, Glenhurst’s angular shape gives this style a modern touch.

Described as “a nod to the Left Bank hepcat,” Garfield stands out with aluminum casting, layered temple details, and antiqued metal accents. Its contrast in frame materials bridges the gap between old and new. Spencer was inspired by the beveled exterior of a Parisian café to create this striking model. It comes in black/ light gunmetal/black tokyo and dark brown/antique gold/dark tortoise.

France is another head-turning style from Seraphin. Reminiscent of an intricate Mediterranean façade, this glamorous sunglass is the perfect accessory to match with the chic, airy wardrobes found on the Côte D’Azur during the long, steamy summer. It’s sure to get noticed in its three outstanding color combinations.

If your customer wants to go incognito or portray an air of mystery, Nicollet is just the frame to do it. This model’s graceful, sweeping lines are sculpted to enhance the wearer’s feature while also hiding her secret flirtatious intentions. It’s perfect for an afternoon tryst, a covert tête-à-tête, or a walk on the red carpet. This style is available in black, dark tortoise, and ivory pearl.

WORKING WITH SERAPHIN

France

If the idea of providing your customers with sunwear that will not only be in style now but also for the life of the frame appeals to you, then consider adding Seraphin to your inventory. P-O-P materials such as a Seraphin logo plaque, countercards, and large window banners, can help you make this collection a part of your sunglasses mix.


GET IT NOW: OGI EYEWEAR  •  888.560.1060  •  OGIFRAMES.COM

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