Issue Date: Sunglasses MarApr 2012


BRAND NEW - MAR/APR 2012



Kaitlyn Robertson
ONE-OF-A-KIND STYLE. The debut of the Spring/Summer 2012 Mark Nason Eyewear collection is edgy and rock ‘n’ roll-inspired. Eighteen styles for women and men are embellished with dragons, crosses, detailed roses, and a variety of textures and materials. Leather-wrapped temples can be found on unisex style MN Railway, a handmade acetate navigator, and MN Rudd, a metal aviator, as well as the women’s frame MN Tessa. Engraved striping can be found on men’s styles MN Conrad and MN Corkman. Both feature CR-39® polarized lenses. GET IT NOW: VIVA INTERNATIONAL GROUP, 800.345.VIVA, VIVAGROUP.COM



BRANCHING OUT. In a first attempt at sunglasses, Thierry Mugler unleashes six new frames for the woman who seeks French style with some spice. Colorful and with sharp angles, these sunglasses show off surprising details. Style No. TM10207 features a metal, lattice-inspired overlay on the frame front. Leather is naughty and nice, contrasting against the color of Style No. TM10198. Metal studs make up the endpieces of Style Nos. TM10211 and TM10214. The collection boasts color options such as black, tortoise, burgundy, purple, and a plethora of marbled finishes. GET IT NOW: EASTERN STATES EYEWEAR, 800.645.3710, ESEYEWEAR.COM



SUBTLE SEXUALITY. There’s nothing sexier than feminine shapes with badass details. The relaunch of Valentino embodies such designs in its Spring/Summer 2012 collection. Oversized frames combine vintage shapes, bold silhouettes, and definitive contrasts. Style No. V611S features subtle lace contrasts over transparent acetate. Petite studs accent the brow of Style No. V606S while the iconic “V” on the temple also functions as a hinge. In a similar studded look, Style No. V102S boasts a shield front. Clean and crisp Style No. V603S puts the brand’s logo on display with chromed metal detailing forming a “V” on the bridge. GET IT NOW: MARCHON EYEWEAR, 800.645.1300, MARCHON.COM



THE SUN SHINES ON DAISY. Nine new styles make up the new Daisy Fuentes Sun collection, which appeals to Latina customers as well as fashionable women who enjoy the Latin-inspired styling of bold colors, patterns, and embellishments. Daisy Fuentes Angelica is an oversized zyl frame with an epoxy-filled floral metal temple décor. A smaller oval frame, Daisy Fuentes Carolina showcases two-tone colorations and a metal plaque at the temple. Daisy Fuentes Grace is a modified aviator with a double-bar bridge and zyl temples. Colorful epoxy fill and sparkling crystals heat up this frame’s look. GET IT NOW: ZYLOWARE EYEWEAR, 800.765.3700, ZYLOWARE.COM



SOMETIMES LESS IS MORE. Simplicity reigns with Sabal, the understated new frame from Koali Sun. Sabal takes its cues from nature, mimicking the natural palm leaf of the tree bearing the same name. Available in three shapes and three colors per style, Sabal features one wraparound shape and two frames with retro ‘70s’ inspiration. The pastel temple takes you back to the islands with tropical foliage décor that lends itself to the opaline colored front. Made from acetate, Sabal comes with either CR-39 or polycarbonate lenses. GET IT NOW: MOREL, 800.526.8838, MOREL-FRANCE.COM



KEEPING THE BALL ROLLING. Two new frames have been added to the popular Climate Control™ Series from Wiley X. WX Echo and WX Gravity boast wraparound styling and a Facial Cavity™ Seal to prevent dry eyes and protect from debris. WX Echo is available in a smoke steel blue frame with silver flash lenses, a gloss black frame with polarized emerald mirror lenses, and a gloss black frame with light adjusting gray lenses. WX Gravity comes in special agent colors like a black crystal frame with polarized mirror lenses, a brown crystal frame with light adjusting gray lenses, and a special edition matte black frame with smoke gray lenses. GET IT NOW: WILEY X EYEWEAR, 800.776.7842, WILEYX.COM



CLASSIC, EFFORTLESS COOL. Four new women’s frames and two new men’s frames kick off the Spring 2012 collection for Converse. Masculine and modern, Reel is an aviator with a star on the temple. Chart Topper takes on a classic vintage shape in acetate with glow-in-the-dark teal coloring. For women, Merch makes you look twice with a hexagonal shape. Wavelength sparkles in a glittery cat eye with gradient lenses. An oversized rectangular shape, Will Call helps round out the collection with the addition of Record Deal. GET IT NOW: REM EYEWEAR, 800.423.3023, REMEYEWEAR.COM



TO THE SUN AND BACK. Mountaineers hike to magnificent heights and are exposed to some of the most brutal UV rays. Two new mountaineering frames from Julbo provide protection, comfort, and style. Trek features a lightweight, ergonomic design with Spectron 4, Camel, or Zebra lens options. Detachable shields provide optimum ventilation and block lateral sun rays. An ultra-wrap design, Tensing, provides maximum coverage for high-altitude climbing. Don’t let the ample coverage fool you; Tensing is still ventilated for easy breathing, even when the air gets thin. The dual-injected frame provides durability and comfort for a long day of ascension. GET IT NOW: JULBO EYEWEAR, 800.651.0833, JULBOUSA.COM


A PLEASANT SURPRISE. Gone are the days when Oakley was mostly known for sporty, wraparound sunglasses. Now, Changeover is taking center stage as a new addition to the women’s line. Oversized and glamorous, these Rxable frames showcase large square lenses, an acetate front, and C5 temples. An open hinge shows off texture and color blending, which is only amplified by the gradient or polarized Plutonite® lenses. Although the style might be different, Oakley technology is still firmly in place. GET IT NOW: OAKLEY, INC., 800.733.6255, OAKLEY.COM



BARELY THERE LENSES. News of the three new frames in the MauiPure™ Collection comes second to the news of the technology being implemented in them. In this case, the hybrid, injection-molded, decentered lenses are the stars. The lightest lenses in the Maui Jim lines, MauiPure combines the optical clarity of SuperThin glass with protective treatments to prevent scratching and impact-related disasters. Olowalu, the smallest of the bunch, has a rectangular lens. Nakalele is a larger, rimless aviator frame, and Mala features slightly curved rectangular lenses. Each style is available in black, rootbeer & copper, or translucent gray. GET IT NOW: MAUI JIM, INC., 888.MAUIJIM, MAUIJIM.COM






A NATURAL APPEAL.
Nature has always been an inspiration to artists, and the new releases from Oliver Peoples are no different. Horizons series takes the beauty of the Los Angeles area and turns them into striking two-toned colors for the Corie frame. Blue havana/crystal gradient, of course, represents the ocean, red havana/rose gradient symbolizes the gorgeous coastal sunsets, and the LA nighttime cityscape is showcased in a black/dark tortoise brown gradient. The Corie frame is an oversized retro style with a keyhole bridge. Made of super thin acetate, this frame features CR-39 lenses. GET IT NOW: OLIVER PEOPLES, 866.865.7599, OLIVERPEOPLES.COM



 

REACHING NEW HEIGHTS. Ten new frames in Columbia’s Eliminator Sunglass collection are being released this season. Frames in this collection are made from Hyperlite 90™ (H90), Columbia’s injection-molded propionate, which is lighter than most grilamid/TR-90 materials. Columbia has taken classic aviator and navigator styling and souped them up with sport functioning temples, dual colorways, and soft H90 temples. Two of the new releases, Padre and Seneca, are stainless steel double-bar designs with bi-injected, rubberized, H90 temples. These 10 new frames come with three to four color options each. GET IT NOW: L’AMY AMERICA, 800.USA.LAMY, LAMYAMERICA.COM


HANDHELD CAMERAS BECOME HANDLESS. Skiiers and snowboarders can now capture every ride down the mountain with the new iON goggles from Zeal Optics. Equipped with a 1080p True HD video camera and an 8-megapixel camera, glove removal isn’t required for operation. Buttons are located on the side of the goggle for easy recording. What good is a high-tech camera without a 170° lens for capturing a wide periphery? Combine that with a six-hour battery life on the rechargeable lithium battery, and you’ve got a gadget that will change snow days forever. These goggles are also prepared to battle fog, hard impacts, and extreme temperatures. iON also comes with a removable SD card for viewing on computers or TV, or easily uploading shots to social media sites. GET IT NOW: ZEAL OPTICS, 888.454.9325, ZEALOPTICS.COM



NO SHENANIGANS. The great thing about Fatheadz is that what you see is what you get. Two new frames are offered this go round: The Bianco, a full-bodied white frame made from TR-90, and The Jack, a semi-rimless style made from metal and zyl. Spring temple hinges and adjustable nosepads make The Jack super comfortable, while impact-resistant dark gray lenses with a blue sheen make The Bianco a cool look. Both frames are offered with polarized lenses, a microfiber cleaning cloth, and storage vessel. GET IT NOW: FATHEADZ EYEWEAR, 800.561.6640, FATHEADZ.COM





PHILOSOPHY AND LOVE. Spawned by the Greek meaning “all, every, entire,” and worn by anti-establishment hippies, the panto form is making a comeback with MYKITA. Rounded frames meant to fit the size of the wearer’s eye socket, TEITI, THORVALD, and CECILE are bringing back the intellectual look in stainless steel frames with varying colors like silver/bordeaux and pearl/cobalt. The squarer version, CARLOS, is available in acetate with color combinations like tobago with brown lenses and amber with green lenses. GET IT NOW: MYKITA, 973.669.0063, MYKITA.COM



BEACH BEAUTY DESIGN.
Versace’s Etoile de la Mer collection feature water and sand as its key aesthetic elements, with sensuality running a close second. Style No. VE2131 is an oversized rimless aviator with metal detailing atop the lens. On the open “V” temples sits the round Medusa symbol of strength and delicacy. Style No. VE4233 is a smoldering cat eye with a bi-colored gradient scheme and pale gold detailing on the metal wire top line. The round Medusa with metal bow lays guard on the temples. In a similar look, Style No. VE3167 adds pale gold metal profiles and pastel colors. GET IT NOW: LUXOTTICA, 800.422.2020, LUXOTTICA.NET




AT THE CENTER OF IT ALL.
Darkening and lightening weren’t enough for Transitions. No, it needed lenses that could darken and polarize. The new Transitions® Vantage™ lenses do just that upon exposure to UV. The photochromic dyes in Transitions lenses darken and align for polarization based on the severity of UV rays: the darker the lens, the more polarization; the lighter the lens, the less polarization. These lenses are meant to be work both inside (they’re almost clear indoors) and out, and help to manage four types of glare. Transitions Vantage lenses are available in the color gray. GET IT NOW: TRANSITIONS OPTICAL, INC., 800.848.1506, TRANSITIONS.COM


 
 

THE FISH DON’T STAND A CHANCE.The three new styles from Costa are rimless and ready for adventure. Galveston features a wide panoramic view with 580p lenses for crisp ocean viewing. Rockport, made extra large and with TR-90 materials, also features 580p lenses for scoping out the biggest and baddest fish. Not only rimless but wraparound, Seadrift holds the largest 580p lenses in its extra-large frame. GET IT NOW: COSTA, 800.447.3700, COSTADELMAR.COM


WHIMSICAL WANDERLUST. The name of the newest Vera Bradley collection says it all: “Let’s Get Away.” Mixing oversized fronts with thin temples, Christine features subtle metal embellishments and is available in camillia and rosey posie Vera Bradley colors. Blair updates the classic aviator with camillia and suzani colors on the exterior of the spring hinges. A rounded wayfarer, Claudette, is polarized and available in camillia and island blooms. This collection brings the vacation to wearers with flowing lines and Carl Zeiss lens options. GET IT NOW: THE MCGEE GROUP, 800.966.2020, MCGEEGROUP.COM



BOHEMIAN CHIC WITH A COMFORTABLE FIT. True to the style of the brand’s popular jeans, True Religion presents timeless sunwear styles with a vintage feel. Many frames come with fashion gradient lenses and details like leather temples in white, black, tortoise, shiny silver, gold, and brown. The collection is comprised of aviator shapes, wraps, and large rounds to really encompass the bohemian DNA of True Religion. GET IT NOW: REVOLUTION EYEWEAR, 800.986.0010, REVOLUTIONEYEWEAR.COM



CONTINUING THE TREND. With the success of smaller sizes and female colors, Liberty Sport is taking it one step further with the introduction of distinctly feminine shapes. BAYOU and SAVANNAH are 8-base oblong frames, featuring metal plaques on the temples. MEADOW, a 6-base oblong frame, also features a metal plaque on the temples. SUNRISE is a feminine butterfly shape in an 8-base curve with engraved logo plaques on the temples. The four new frames are available in many colors including variations of tortoise, plum, black, and burnt bronze, some with metallic layering. GET IT NOW: LIBERTY SPORT, 800.444.5010, LIBERTYSPORT.COM




A NEW ‘BFF.’
The latest from Reptile includes two unisex frames with the company’s Best Form and Function (BFF). Indo is a smaller wrap aviator available in gold plated or silver chrome. A larger square wrap aviator, Terrapin, is also available in gold plated or silver chrome. With Reptile’s multi-layer TPC-X lenses and polarization, your customers can look good without worrying about protection. Both frames are equipped with gradient polarized crystal lenses. GET IT NOW: REPTILE POLARIZED SUNGLASSES, 800.625.1880, REPTILESUN.COM





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