Social media is great for researching what products to offer and creating excitement around product launches. Use this to complement your traditional marketing efforts and experience more successful product launches.
First, do a little informal research to find out what your customers want and to get their feedback on what you plan to carry. Polling your audience with social media is not as formal as a focus group but can yield results that are just as useful.
Use the polling feature on Facebook or ask open-ended questions on Twitter and your blog to gauge interest in new product lines. For example, if experts predict neon to trend for summer, but your customers favor more conservative colors, ask first to help you predict how well neon would sell. You’ll get instant feedback on what people like and don’t like. If you aren’t getting a large response, try offering a coupon to those people who respond or enter them into a drawing for free products. If you glean some new learning or their feedback helps you avoid a major purchasing blunder, be sure to thank them!
Once you’ve determined what to sell, use social media to help create excitement around the launch of a new line or seasonal trend. Appeal to your audience with images and videos of the products. Connect with your frame brands online and repost images and videos from their sites or create your own candid photos and videos of the new products. Start sharing the new products with your audience as soon as possible to create excitement and anticipation for when the newest products become available. Start the buzz on social media since it’s so easy to update. No need to wait for in-store displays or print ads to be created—just post and go!